Home Depot Takes A 360-Degree Look At DIY Projects On Pinterest
The Built-In Pins campaign offers an interactive and shoppable virtual experience
Home improvement retailer Home Depot is using Pinterest to highlight how spaces can be transformed to become worthy of the style inspiration site. The campaign, which was art directed by Elizabeth Maloy and specifically designed for Pinterest, involved four spaces constructed to Pinterest Pin proportions.
Viewers could explore a living room, bathroom, kitchen and bedroom to get design inspiration, view tutorials and click shoppable product links to purchase items of interest. Renovations were completed on the sets in real time, and users could tap inside the Pin to see a virtual 360-degree experience.
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