Hotels like The Standard are developing personalized guest services to compete with the draws of the sharing economy

Airbnb and other peer-to-peer rentals have been a thorn the hotel industry's side for several years. In an attempt to lure back extended-stay guests, The Standard boutique hotel group has created a new program, Stowaway, that it says gives guests staying a week or longer “a feeling of home comfort.” Stowaway guests at the Standard will enjoy a personal concierge, restaurant reservations and other personalized perks.

With the homestay industry as a direct competitor, hotels are now working hard to capture the unique and personalized experiences that brands like Airbnb offer. The most difficult—if not impossible—area for hotels to compete is price. Stowaway gives guests up to 40% off of room rates and plenty of luxuries, for those who can afford it. Still, long stays in hotels are a difficult sell.

While many cities and states have done their best to regulate peer-to-peer rental platforms to ensure communities are not displaced, the bottom line is that traveling is far cheaper with a homestay over a hotel.

The Standard


Lead Image: Toa Heftiba | Unsplash

Airbnb and other peer-to-peer rentals have been a thorn the hotel industry's side for several years. In an attempt to lure back extended-stay guests, The Standard boutique hotel group has created a new program, Stowaway, that it says gives guests staying a week or longer “a feeling of home comfort.” Stowaway guests at the Standard will enjoy a personal concierge, restaurant reservations and other personalized perks.

With the homestay industry as a direct competitor, hotels are now working hard to capture the unique and personalized experiences that brands like Airbnb offer. The most difficult—if not impossible—area for hotels to compete is price. Stowaway gives guests up to 40% off of room rates and plenty of luxuries, for those who can afford it. Still, long stays in hotels are a difficult sell.