Interview: Celebrating And Selling To The 50+ Hipster
David Stewart, co-founder of Ageist, talks to PSFK about starting the a media company to recognize creatives over 50
Is experience back in fashion? Do older folks provide us with a higher level of culture, community and creativity? In this extract from his PurpleList podcast, PSFK founder Piers Fawkes investigates the value of age as he talks to David Stewart, the co-founder of media company Ageist, which celebrates the pursuits of the over 50s.
David: People over 50 control 70% of the disposable income in America. That's three trillion dollars. Our generation invented the personal computer, skateboarding, punk rock… and these people, who were doing that stuff then, still have drive.