David Stewart, co-founder of Ageist, talks to PSFK about starting the a media company to recognize creatives over 50

Is experience back in fashion? Do older folks provide us with a higher level of culture, community and creativity? In this extract from his PurpleList podcast, PSFK founder Piers Fawkes investigates the value of age as he talks to David Stewart, the co-founder of media company Ageist, which celebrates the pursuits of the over 50s.

David: People over 50 control 70% of the disposable income in America. That's three trillion dollars. Our generation invented the personal computer, skateboarding, punk rock… and these people, who were doing that stuff then, still have drive.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in