KFC Campaign Promotes Comfort Food With Meditative Videos

KFC Campaign Promotes Comfort Food With Meditative Videos
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KFC released five meditative videos centered around its chicken pot pie

Zack Palm
  • 26 january 2018

When it comes to marketing curveballs, KFC does not stop. The fast food chain’s latest campaign involves a series of meditative videos called the KFC Comfort Zone, which promote its chicken pot pie menu item.

The videos feature soothing background music, an array of colorful images and a warm narrator describing the distinctive qualities of KFC’s chicken pot pie. The five videos in the series have pun-riddled titles, such as ‘Be Tender, Like Chicken,’ ‘Space, Time, Pot Pie’ and ‘The Rich, Creamy Matter of the Soul.’ KFC posted all of the meditative videos to its YouTube page.

In a winter full of worldwide friction, these silly zen videos may hit the spot.

KFC Comfort Zone

When it comes to marketing curveballs, KFC does not stop. The fast food chain’s latest campaign involves a series of meditative videos called the KFC Comfort Zone, which promote its chicken pot pie menu item.

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