menu

KLM Installs Seats That Translate Languages In Real-Time Conversation

KLM Installs Seats That Translate Languages In Real-Time Conversation
Advertising

Dutch airline KLM used Google Cloud Speech to help people traveling through an airport communicate with each other in their own languages

Sara Roncero-Menendez
  • 8 january 2018

Airports are some of the busiest places in the world, but because of packed schedules and language barriers, passengers tend not to make human connections while waiting for their connecting flights.

Dutch airline KLM looked to change that this winter with its Connecting Seats, which automatically translate what one person is saying into the other person’s language. Done in collaboration with ad agency DDB & Tribal Amsterdam, the seats were set up in an airports where people were invited to take a seat for a chat. Then, using Google Cloud speech, it translates what one person says in real time into the language of the other person’s choice.

While the chair campaign was only a promotion for the holidays, it does showcase how new voice and translation technology might soon help us communicate across languages.

KLM Connecting Seats

+advertising
+airlines
+Airports
+DDB & Tribal Amsterdam
+Design
+klm
+Language
+Translation
+travel

More in travel

travel

Air Travel Service Lets Flyers Bid On Cheap, Last-Minute Unsold Seats

Travelers can access deeply discounted flights by bidding on unsold seats 24 hours before take-off

23 February 2018
travel

Anticipating Future Travel Demands Today

The empowered consumer is seeking out travel experiences that revolve around their specific desires and needs

23 February 2018

The Latest

Event

A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City
Video

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017
No search results found.