Makeup Brand Helps Shoppers Try New Eyebrow Shapes In AR
Benefit launched an augmented reality app for users to experiment with new eyebrow looks before they reach for the tweezers
Looking for the perfect brow shape but don’t want to make a long-term commitment? Cosmetics company Benefit teamed up with ModiFace to create its Brow Try-On app, which lets users virtually try on a variety of different eyebrow looks through augmented reality.
The app scans the user’s face through a device’s camera or an uploaded photo to detect the location, shape and color of the eyebrows. From there, it generates an array of eyebrow choices for the user to browse and view on their face. The new eyebrow shapes are designed to suit the user’s personal look and not stray too far from an option they could realistically create, given their facial features.
Benefit made the app available for free on its website.
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