MINI Is Letting Customers Create Custom 3D Printed Parts For Their Cars
A new MINI customization service lets owners design and 3D print their own parts
MINI Yours Customised is a new service that uses 3D printing to allow people to create and order accessories to modify their own MINI. With an online design tool, customers can select different parts and pieces available for customizing. They can choose parts like side panels, interior trims and door sills and fashion them with colors, finishes and illustrations, and even add their name. The components are easy to install, so owners can do it themselves or ask their dealer. If the car is later being resold, the parts can be removed just as easily and to revert to its original design.
3D printing technology makes MINI‘s manufacturing process easy and efficient, creating a supply chain that is adaptable to their customer’s needs and whims. It also ensures that customer’s specifications are followed precisely, reducing the amount of human error.
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Having joined Salesforce after they acquired gravitytank, Nadeem is not the Director of Innovation and Design at Salesforce Ignite, a customer-activation arm of the top-ranked CRM platform. Using the experience he's garnered while working across technology, healthcare and startups verticals, Nadeem helps to uncover insights for organizations like Salesforce, and Samsung, Google, and Hyatt in the past.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor