Netflix Planted A Fake Biotech Booth At CES To Promote A New Sci-Fi Show

Netflix Planted A Fake Biotech Booth At CES To Promote A New Sci-Fi Show

The Psychasec stall features 'lab-grown bodies' from the upcoming sci-fi series Altered Carbon

Emma Hutchings
  • 12 january 2018

Netflix used CES to build hype for its new sci-fi series Altered Carbon, creating a fake booth for a fictional company from the show. The Psychasec vendor booth in the Las Vegas Convention Center exhibited ‘lab-grown bodies’ and was staffed by attendants dressed all in white.

Altered Carbon, which starts streaming in February, depicts a future where humans can transfer their minds from body to body, with a rebel protagonist brought back to life to solve a high-stakes murder case.

Altered Carbon

Images: Altered Carbon via Twitter

+CES 2018
+experiential marketing
+Experiential Marketing

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