Netflix Is Personalizing Graphic Design To Individual Viewers

Netflix Is Personalizing Graphic Design To Individual Viewers
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Netflix announced how their algorithm changes artwork based on a viewer's preferences from the past

Zack Palm
  • 2 january 2018

Netflix and data have always been the dynamic duo.  The company’s next dive into numbers will have viewers seeing different pieces of artwork on their stream based on what they have watched in the past.

This mean that viewers will see different art for the same movie on their stream based on what they have watched and liked in the past. For example, one viewer may prefer watching action movies while another leans more towards comedies. If the two were to open Guardians of the Galaxy: Volume 2, the one who prefers action movies would see Chris Pratt firing his pistol while the comedic viewer would see a still of Rocket and Groot laughing.

Not every movie or television show on the streaming service comes with this level of detail, however, the company’s algorithm was designed to show off the best features of every entertainment piece.

Netflix

Netflix and data have always been the dynamic duo.  The company’s next dive into numbers will have viewers seeing different pieces of artwork on their stream based on what they have watched in the past.

+Art
+data
+Design
+Entertainment
+film
+graphic design
+Netflix
+personalization
+streaming service
+technology

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