Nissan Campaign Teaches Women In Saudi Arabia How To Drive

Nissan Campaign Teaches Women In Saudi Arabia How To Drive
Advertising

Women in the country will be allowed to drive for the first time beginning in June

Emma Hutchings
  • 18 january 2018

On September 26, 2017, Saudi Arabia made the decision to allow women to drive, starting in June of this year. Many men are resistant to this change, causing some women to be hesitant about learning to drive. For its latest campaign in the country, car manufacturer Nissan aimed to increase confidence by inviting a group of women to a special driving lesson with surprise instructors, who turned out to be their male relatives.

Nissan is sharing this campaign with the hashtag #SheDrives to try to encourage women in Saudi Arabia to apply for their driver’s licenses. You can watch the campaign video below.

Nissan

On September 26, 2017, Saudi Arabia made the decision to allow women to drive, starting in June of this year. Many men are resistant to this change, causing some women to be hesitant about learning to drive. For its latest campaign in the country, car manufacturer Nissan aimed to increase confidence by inviting a group of women to a special driving lesson with surprise instructors, who turned out to be their male relatives.

+advertising
+Automotive
+bmw
+infiniti
+jaguar
+Lexus
+Mercedes Benz
+middle east
+nissan
+porsche
+Saudi Arabia
+technology
+tesla
+volvo
+women

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.