Women in the country will be allowed to drive for the first time beginning in June

On September 26, 2017, Saudi Arabia made the decision to allow women to drive, starting in June of this year. Many men are resistant to this change, causing some women to be hesitant about learning to drive. For its latest campaign in the country, car manufacturer Nissan aimed to increase confidence by inviting a group of women to a special driving lesson with surprise instructors, who turned out to be their male relatives.

Nissan is sharing this campaign with the hashtag #SheDrives to try to encourage women in Saudi Arabia to apply for their driver’s licenses. You can watch the campaign video below.

Nissan

On September 26, 2017, Saudi Arabia made the decision to allow women to drive, starting in June of this year. Many men are resistant to this change, causing some women to be hesitant about learning to drive. For its latest campaign in the country, car manufacturer Nissan aimed to increase confidence by inviting a group of women to a special driving lesson with surprise instructors, who turned out to be their male relatives.

Nissan is sharing this campaign with the hashtag #SheDrives to try to encourage women in Saudi Arabia to apply for their driver’s licenses. You can watch the campaign video below.