Keeps offers a personalized digital shopping experience for men to get individualized treatment plans to prevent hair loss

Keeps, the newest men's grooming startup, is joining the growing ranks of personalized digital shopping experiences. This week it launched its platform for men to get individualized treatment plans to prevent hair loss. Founded by two ex-Google employees, Steven Gutentag and Demetri Karagas, the company employs teledoctors in 30 states, and works with a mail order pharmacy called Eagle Pharmacy.

Keeps sells two FDA-approved products—Finasteride, a prescription pill, and topical treatment Minoxidil—through Eagle Pharmacy, which are delivered to its clients' doors. First users get a free virtual consult with one of the doctors, who can then prescribe the treatment they need. Some will get both products, while others only need one of the options the company provides.

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