Perfumarie displays its perfumes without any branding to help customers choose scents without the influence of marketing

Perfume shoppers interested in avoiding the influence of brands and marketing can find a save haven in Perfumarie, a store where none of the products have any branding on them. Its owner, Mindy Yang, believes the system helps customers find fragrances more suitable for them without feeling silent pressure to purchase products with superior marketing.

Inside the store, customers will find a line of 32 different products for them to sample in the back. They can also take part in a small tour sampling all of these products before choosing their favorite two, which they may try on their skin. At the end of every month, Yang reveals what products were under the taps during a cocktail party.

The store opened in New York's SoHo neighborhood in November 2017.

Perfumarie


Lead Image: Perfumarie via Facebook

Perfume shoppers interested in avoiding the influence of brands and marketing can find a save haven in Perfumarie, a store where none of the products have any branding on them. Its owner, Mindy Yang, believes the system helps customers find fragrances more suitable for them without feeling silent pressure to purchase products with superior marketing.

Inside the store, customers will find a line of 32 different products for them to sample in the back. They can also take part in a small tour sampling all of these products before choosing their favorite two, which they may try on their skin. At the end of every month, Yang reveals what products were under the taps during a cocktail party.