Reebok Plan Could Transform Gas Stations Into Wellness Hubs

Reebok Plan Could Transform Gas Stations Into Wellness Hubs
Design

'Get Pumped' is a concept that makes exercise and healthy eating more easily available at defunct gas stations in a future of electric vehicles

Dave Pinter, PSFK
  • 19 january 2018

The continued transformation of the automotive industry toward electrification and autonomous mobility leaves gas stations in a tough spot. Of course, they won’t go extinct overnight, but lower demand for petrol and the already thin margins made from each sale likely mean a steady decline in gas stations that continue to be in business.

Reebok has collaborated with Gensler architects on an idea of what to do with the coming glut of derelict service stations. “Get Pumped” is a series of ideas to transform gas stations into fitness hubs and wellness centers. The goal would be to use a station’s prime real estate to make exercise and healthy eating opportunities available in a convenient location.

Three different location scenarios were developed to show how different sites could be adapted to the needs of both travelers and locals alike. The team described each one in a press release:

 

The Network: We’ve imagined the major, interstate rest stops as the power grid of the future. They’re a place where travelers can stop and generate energy through spinning and boxing, Crossfit, Les Mils, and a running trail.

 

The Oasis: The larger gas station that commuters pass on small, local highways will be turned into recharge zones, to capitalize on the type of mental and physical rest those commuting need. There are real food offerings from a farm to table eatery to a juice bar, as well as yoga and meditation pods. The exterior will provide sustenance in the form of an herb garden, and outdoor wheels where you can run in the fresh air.

 

The Community Center: The local, small town gas stations are transformed into four different ways for communities to enhance their healthy life. People can charge electric cars, and in the auto repair shop, there will be nutrition classes. The minimart will offer local, healthy food, and pop-up trucks will offer rotating Crossfit and Spinning classes so there’s no lack of access for healthy options.

Reebok | Gensler

The continued transformation of the automotive industry toward electrification and autonomous mobility leaves gas stations in a tough spot. Of course, they won’t go extinct overnight, but lower demand for petrol and the already thin margins made from each sale likely mean a steady decline in gas stations that continue to be in business.

+Architecture
+Automotive
+cities
+Design
+electric vehicles
+Fashion
+fitness
+fitness / sport
+Gensler
+home
+reebok
+retail
+sport & fitness
+wellness

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.