Samsung’s ‘Connected Spaces’ Help Retailers Provide Personalized Service

Samsung’s ‘Connected Spaces’ Help Retailers Provide Personalized Service
Retail

Through rentable pop-up shops, Samsung provides retailers with IoT tools to optimize data collection and receive real-time analysis of consumer behaviors

Ivanha Paz
  • 29 january 2018

Samsung wants to help retailers track data in physical stores with its “Connected Spaces”—a concept the electronics company presented at this year’s National Retail Federation’s (NRF) Big Show. Samsung is offering all-in-one pop-up stores, which are equipped with IoT technology, to be rented to retailers for use in brick-and mortar engagements.

The idea is to outfit these pop-up shops with tools to help business owners with data collection and real-time analysis of consumer behaviors, as well as inventory. Information that can be provided by the connected spaces includes customer demographics, time spent in store and foot traffic. Parameters can be set to focus on specific times or zones within the store.

With the technology, retailers can refine their processes based on accurate data that details points of success and failure, as well as customer behavior—much like online platforms do. The right changes in layout can increase sales, and tracking inventory effectively can help a brick-and-mortar store improve its ROI.

“At NRF, Samsung debuts a Pop-Up experience that helps retailers use data more intelligently, so they can gain real-time insight into shopper needs, and serve customers better,” Ian Son, Senior Vice President, Mobile B2B division, Samsung Electronics America said in a statement. “Bringing digital best practices to in-store environments enables retailers to shed light on data darkness and create a model for smarter business decisions.”

Part of the Samsung Connected Spaces solution includes tablets that allow store associates to interact with shoppers using cloud-based content. It also includes mobile scanning for inventory management and a digital interactive kiosk. When a customer enters the kiosk, a zoning scenario is activated by sensors to display product choices. Once a purchase is made, the display can show promotions, discounts and a variety of purchase options. Choices are saved for retailers to access transaction data and inform future decisions.

Samsung

Samsung wants to help retailers track data in physical stores with its “Connected Spaces”—a concept the electronics company presented at this year’s National Retail Federation’s (NRF) Big Show. Samsung is offering all-in-one pop-up stores, which are equipped with IoT technology, to be rented to retailers for use in brick-and mortar engagements.

+In-Store Assistance
+internet of things
+IoT
+IoT
+mobile
+NRF
+pop-ups
+retail
+samsung
+technology

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