Sega Transformed A Parkour Gym Into A Real-Life Video Game Level
Sega created a parkour course based on a level from its Sonic the Hedgehog games
To celebrate the latest release of its new Sonic video game, Sonic Forces, Sega partnered with parkour gym Tempest Academy to turn the workout space into a massive Sonic level. Attendees had the chance to see how well they could traverse Sonic’s challenges in real life. The course included a series of gold rings, a famous item the main protagonist of the game collects, for participants to try to grab or dive through as they jumped from ledge to ledge.
The event took place on December 19 at Tempest’s location in Hawthorne, California. Social media influencers and parkour professionals were invited to show off their skills and broadcast to their followers.
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Evan is the co-founder and CEO of Snapchat, a platform for people to maintain the spontaneity of social messaging without having to worry about managing a persistent and constant online identity. Released in 2011, the app lets users take photos, record short videos, add text and drawings and send them to a controlled list of recipients. The content is permanently deleted after being viewed. According to Snapchat, in May 2014 the app's users were sending 700 million photos and videos per day, while Snapchat Stories content was viewed 500 million times per day. Prior to founding Snapchat, Evan worked as a software developer at Intuit and attended Stanford University.
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