Sega Transformed A Parkour Gym Into A Real-Life Video Game Level

Sega Transformed A Parkour Gym Into A Real-Life Video Game Level

Sega created a parkour course based on a level from its Sonic the Hedgehog games

Zack Palm
  • 3 january 2018

To celebrate the latest release of its new Sonic video game, Sonic Forces, Sega partnered with parkour gym Tempest Academy to turn the workout space into a massive Sonic level. Attendees had the chance to see how well they could traverse Sonic’s challenges in real life. The course included a series of gold rings, a famous item the main protagonist of the game collects, for participants to try to grab or dive through as they jumped from ledge to ledge.

The event took place on December 19 at Tempest’s location in Hawthorne, California. Social media influencers and parkour professionals were invited to show off their skills and broadcast to their followers.

Sega | Tempest Academy

+experiential marketing
+Social Media
+video games

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