Showroom Brings Online Subscription Boxes To Offline Retail

Showroom Brings Online Subscription Boxes To Offline Retail

With themed series, Pop Box wants to bring online brands to customers at a physical location

Zack Palm
  • 3 january 2018

Pop Box is retail store experiment aiming to introduce new online brands to customers. Every few months, the company opens a brick-and-mortar store with a new theme. The first theme, for the holiday season, focused on subscription boxes. Customers who visited the store had the chance to handle the products of each subscription box, rather than simply sign up to receive one hoping the items would work out for them when they arrived.

The store opened in late October in Chicago’s Lincoln Park. The subscription box theme ended on December 24, with a new theme expected to begin shortly.

Pop Box

Lead Image: Shop Pop Box via Facebook

+experiential marketing
+Experiential Marketing

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