In Brief

The campaign involves the Super Bowl spot being screened for just one person—a Los Angeles teen

Candy brand Skittles revealed it has developed the most exclusive Super Bowl ad ever made. Instead of airing a spot during the game, this clever PR stunt will see the commercial being screened for one single person—a teenager from Los Angeles named Marcos Menendez.

A recent online video announced the plan to create an ad especially for Menendez. The public will be able to livestream his reaction on the Skittles Facebook page. You can check out the announcement video below.

Skittles

Candy brand Skittles revealed it has developed the most exclusive Super Bowl ad ever made. Instead of airing a spot during the game, this clever PR stunt will see the commercial being screened for one single person—a teenager from Los Angeles named Marcos Menendez.

A recent online video announced the plan to create an ad especially for Menendez. The public will be able to livestream his reaction on the Skittles Facebook page. You can check out the announcement video below.

Skittles