Target Announces A Size-Inclusive Apparel Brand Rooted In Denim

Target Announces A Size-Inclusive Apparel Brand Rooted In Denim
Fashion & Apparel

Universal Thread will offer denim and other apparel in a variety of fits and sizes

Emma Hutchings
  • 12 january 2018

Target is introducing an exclusive women’s lifestyle brand next month. Universal Thread is grounded in denim and features tops, dresses, accessories and shoes, with prices ranging from $5 to $40. The brand is positioning itself to suggest ideas and outfits, not just items, and the everyday denim is priced up to 10% lower than Target’s current offerings. All of the apparel will be available in sizes 00-26W, marking the first time Target has introduced a brand with such an expansive range.

The retailer conducted research with nearly 1,000 women across the U.S. to better understand their needs when shopping for denim. They used this research to create a line that caters to all women, with multiple fits, silhouettes, lengths, rises and sizes.

Target

Target is introducing an exclusive women’s lifestyle brand next month. Universal Thread is grounded in denim and features tops, dresses, accessories and shoes, with prices ranging from $5 to $40. The brand is positioning itself to suggest ideas and outfits, not just items, and the everyday denim is priced up to 10% lower than Target’s current offerings. All of the apparel will be available in sizes 00-26W, marking the first time Target has introduced a brand with such an expansive range.

+apparel
+branding
+Fashion
+Market Research
+retail
+target

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