These Inconspicuous Sunglasses Shoot Video Straight To Social Media

These Inconspicuous Sunglasses Shoot Video Straight To Social Media
Design

ACTON, best known for its electric skateboards, is introducing eyewear that lets users record video and snap photos

Emma Hutchings
  • 9 january 2018

ACTON, the manufacturer of electric skateboards and skates, is launching eyewear with a stylish pair of glasses with a built-in, hands-free camera that lets the wearer capture photos and videos they can instantly post to their social media pages.

ACE Eyewear is aimed at “travelers, athletes, concert-goers, bloggers and all types of adventuring-seeking millennials.” They give users an easy way to share their perspective during day-to-day activities and adventures.

Recording begins with a single touch of an inconspicuous button. One long click turns ACE on and off, while one short click captures photos using its 120-degree wide angle lens. Users can double click to start and stop shooting a video, and then connect to Wi-Fi to download photos and videos to their phone and post on any social media site. With the ACTON app, wearers can livestream their activities.

The company prioritized style when designing the eyewear. Peter Treadway, ACTON’s co-founder and CTO, said in a press release, “Tech-enabled sunglasses have so much potential, but haven’t fully taken off yet because they haven’t been designed with style in mind to look like glasses that people actually want to wear.”

Users can log into the ACTON app to edit their photos and videos, and also manage storage and streaming capabilities. ACE’s battery life lasts up to 10 hours, with constant video recording lasting for more than two hours. The glasses connect to mobile devices using Bluetooth to provide information about battery power and memory usage. ACE Eyewear is available for preorder for $99, discounted from a regular retail price of $199.

ACTON

ACTON, the manufacturer of electric skateboards and skates, is launching eyewear with a stylish pair of glasses with a built-in, hands-free camera that lets the wearer capture photos and videos they can instantly post to their social media pages.

+Design
+eyewear
+Fashion
+fitness / sport
+Millennials
+mobile
+retail
+skateboarding
+Social Media
+Social Media
+sport & fitness
+technology
+wearables

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