Uber Riders Get Personalized Music Videos For Their Year Of Rides

Uber Riders Get Personalized Music Videos For Their Year Of Rides
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As a New Year’s gift, riders in Asia can see their 2017 trip history dancing to a groovy tune

Leo Lutero
  • 18 january 2018

Uber loves reminding its customers just how important it’s becoming in their lives. To end 2017, the ride-hailing company did just that with a custom music video for each of its riders in Asia and the Pacific using an engine built by R/GA Singapore.

According to Campaign Brief Asia, Year with Uber uses a complex storyline that splits to over 5,000 possible combinations to offer an entertaining and personalized summary of 2017’s highlights. Viewers can expect to be reminded of their longest rides in kilometers, their total number of trips taken, and are offered a visual confirmation that they love Uber for sneaking out at night.

It’s a visual feast, and it even offers country-specific elements. Fun-loving aunties wave hi to riders in Singapore, tuk-tuks for the Thai, and Diwali lanterns for riders in India, offering a uniquely entertaining opportunity for Uber users.

Campaign Brief Asia

 

Uber loves reminding its customers just how important it’s becoming in their lives. To end 2017, the ride-hailing company did just that with a custom music video for each of its riders in Asia and the Pacific using an engine built by R/GA Singapore.

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+Asia
+Asia
+Automotive
+india
+personalization
+R/GA
+technology
+travel
+uber

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