Under Armour unveiled its third generation of connected running shoes during CES in Las Vegas

Sports apparel brand Under Armour unveiled its third generation of connected running shoes during this year's CES convention in Las Vegas. The shoes are part of its HOVR series and can be connected via Bluetooth in order to track data from training sessions (which can be stored right in the shoe).

Thanks to its Bluetooth connection, both pairs of the new connected shoes, called Phantom and Sonic, can be linked to the company's MapMyRun app. They will be available for purchase starting February 1, for $140 and $110, respectively. Non-connected models will also be available for $10 less.

The sports apparel company is parting from the notion that smart wrist bands and the like, will eventually be unnecessary, by equipping what users already need—like their running shoes—with the same capabilities.

Under Armour


Lead Image: Steven Lelham | Unsplash

Sports apparel brand Under Armour unveiled its third generation of connected running shoes during this year's CES convention in Las Vegas. The shoes are part of its HOVR series and can be connected via Bluetooth in order to track data from training sessions (which can be stored right in the shoe).

Thanks to its Bluetooth connection, both pairs of the new connected shoes, called Phantom and Sonic, can be linked to the company's MapMyRun app. They will be available for purchase starting February 1, for $140 and $110, respectively. Non-connected models will also be available for $10 less.