Under Armour Announces The Third Iteration Of Its Connected Sneakers

Under Armour Announces The Third Iteration Of Its Connected Sneakers
Design

Under Armour unveiled its third generation of connected running shoes during CES in Las Vegas

Ivanha Paz
  • 17 january 2018

Sports apparel brand Under Armour unveiled its third generation of connected running shoes during this year’s CES convention in Las Vegas. The shoes are part of its HOVR series and can be connected via Bluetooth in order to track data from training sessions (which can be stored right in the shoe).

Thanks to its Bluetooth connection, both pairs of the new connected shoes, called Phantom and Sonic, can be linked to the company’s MapMyRun app. They will be available for purchase starting February 1, for $140 and $110, respectively. Non-connected models will also be available for $10 less.

The sports apparel company is parting from the notion that smart wrist bands and the like, will eventually be unnecessary, by equipping what users already need—like their running shoes—with the same capabilities.

Under Armour


Lead Image: Steven Lelham | Unsplash

Sports apparel brand Under Armour unveiled its third generation of connected running shoes during this year’s CES convention in Las Vegas. The shoes are part of its HOVR series and can be connected via Bluetooth in order to track data from training sessions (which can be stored right in the shoe).

+apparel
+CES 2018
+Design
+Fashion
+fitness
+fitness / sport
+fitness tracking
+footwear
+Innovation
+internet of things
+IoT
+IoT
+running
+sport & fitness
+Under Armour
+USA
+wearables

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.