United Airlines Launches Winter Olympics Campaign With Superheroes

United Airlines Launches Winter Olympics Campaign With Superheroes
Advertising

The official Team USA airline launched a superhero-themed campaign, featuring both its employees and sponsored athletes

Ivanha Paz
  • 24 january 2018

United Airlines, the official Team USA flight carrier for the upcoming Olympic games, launched a superhero campaign featuring its employees and the six Olympians and Paralympians it will be sponsoring in the South Korea 2018 Winter Olympics.

With the tagline “They’re super. We can fly,” the ads feature heroes like ‘Departicus’ at the check-in desk and figure skater Nathan Chen as King Quad, among others.

“The tie between superheroes and Team USA athletes is clear—they are regular people who use their exceptional talents to accomplish the incredible,” said Mark Krolick, vice president, marketing at United Airlines in a press release. “For close to four decades, our employees have called upon their unique skills—transporting hundreds of thousands of customers every day, while working in rapidly changing weather conditions and providing exceptional service—to give the ‘power of flight’ to Team USA athletes, getting them to competitions around the globe.”

The airline decided to leave its CEO Oscar Muñoz out of the campaign, perhaps because of his controversial statements in April last year when a passenger was violently dragged from his seat on an overbooked flight. But some big names were brought in to make sure the campaign was a success: Hollywood director Martin Campbell and music composer Brian Tyler. Campbell is best known for directing Green Lantern and the James Bond movies GoldenEye and Casino Royale, and Tyler is a composer, conductor and arranger with notable credits including scores for films from The Avengers, Iron Man, and The Fast and the Furious franchises.

United Airlines

United Airlines, the official Team USA flight carrier for the upcoming Olympic games, launched a superhero campaign featuring its employees and the six Olympians and Paralympians it will be sponsoring in the South Korea 2018 Winter Olympics.

+advertising
+Asia
+Automotive
+Brand Introduction
+Entertainment
+Fashion
+fitness / sport
+gaming
+Gaming & Play
+Olympics
+retail
+South Korea
+sport & fitness
+Sports
+Sustainability
+technology
+travel
+united airlines
+USA
+work

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