Beldent Infinit invites customers to win a trip to a music festival by first experiencing one in VR

Argentinian gum company Beldent Infinit released a new interactive promotion for customers interested in going to music shows around the world without the means to physically get there. The campaign involves the wild experience of going to a music festival, but the viewer sees it all from their phone in a virtual reality experience. The VR app features music festivals happening in California, London and Spain.

Participants can also enter to win a sweepstakes by using the code on the back of exclusive Beldent Infinit Noche packs and watching one of the VR experiences. Prizes include trips to the music festivals, microphones, guitars, headphones and other products.

Beldent Infinit


Lead Image: Hanny Naibaho | Unsplash

Argentinian gum company Beldent Infinit released a new interactive promotion for customers interested in going to music shows around the world without the means to physically get there. The campaign involves the wild experience of going to a music festival, but the viewer sees it all from their phone in a virtual reality experience. The VR app features music festivals happening in California, London and Spain.

Participants can also enter to win a sweepstakes by using the code on the back of exclusive Beldent Infinit Noche packs and watching one of the VR experiences. Prizes include trips to the music festivals, microphones, guitars, headphones and other products.