Volvo Ad Uses Car’s AI To Conduct Job Interviews

Volvo Ad Uses Car’s AI To Conduct Job Interviews
Advertising

Volvo turned its S90 into "HR90" by outfitting it with artificial intelligence that allows it to interview prospective job candidates

Ivanha Paz
  • 25 january 2018

Volvo, the Swedish automotive manufacturer, is over traditional job applications and instead has launched a unique campaign featuring its S90 model with a twist. The creative agency FamousGrey turned the car into “HR90” by outfitting it with artificial intelligence that allows it to interview and hire technical talent for Volvo Car Gent and for the Volvo dealer network. 

The campaign, active on social media such as LinkedIn, is seeking 50 candidates for jobs in their Ghent factory and other local dealerships (according to Ad Age)  and can be seen at the Brussels Motor Show, job expos, schools and Volvo dealerships in search of new recruits . Applicants can submit their application online in order to be considered for an interview with HR90, which sees them thanks to facial recognition technology and can analyze the interviewees’ knowledge, motivation and social skills.

Volvo

Volvo, the Swedish automotive manufacturer, is over traditional job applications and instead has launched a unique campaign featuring its S90 model with a twist. The creative agency FamousGrey turned the car into “HR90” by outfitting it with artificial intelligence that allows it to interview and hire technical talent for Volvo Car Gent and for the Volvo dealer network. 

+advertising
+AI
+artificial intelligence
+Automotive
+technology
+volvo

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