Walmart submitted a patent for 3D technology that would allow online customers to approve individual produce items for grocery orders

While online shoppers like the convenience of ordering groceries online, they face the risk of receiving low-quality produce and having it turn rotten in a few days. Walmart wants to assure customers that they will receive the best produce available through a patent for 3D technology that would allow shoppers to view the produce they're about to purchase from every angle.

The process starts in the same way it works right now: customers go online, look at stock images of items, and make their grocery list for delivery or pick-up. However, before the order goes out, a store employee grabs the item they plan to send to the customer and scans and uploads a 3D image of it. The customer receives a notification of the upload; then they must approve the item for it to go into their order. A customer must accept or reject the uploaded item within a set amount of time. Walmart calls this process the ‘Fresh Online Experience.'

Though customers can pick out the best looking fruits and vegetables, much as they would when physically at a store, the service requires them to remain readily available to approve these messages either on desktop or mobile.

Walmart

While online shoppers like the convenience of ordering groceries online, they face the risk of receiving low-quality produce and having it turn rotten in a few days. Walmart wants to assure customers that they will receive the best produce available through a patent for 3D technology that would allow shoppers to view the produce they're about to purchase from every angle.

The process starts in the same way it works right now: customers go online, look at stock images of items, and make their grocery list for delivery or pick-up. However, before the order goes out, a store employee grabs the item they plan to send to the customer and scans and uploads a 3D image of it. The customer receives a notification of the upload; then they must approve the item for it to go into their order. A customer must accept or reject the uploaded item within a set amount of time. Walmart calls this process the ‘Fresh Online Experience.'