Warby Parker For Kids Is Coming To NYC
The disruptive eyewear brand is testing the waters for a children's collection, starting in New York City retail stores
Warby Parker is testing the waters on serving a new (and littler) audience. For 12 weeks starting on January 30, the brand will have kids glasses available in all of its New York City stores. The collection will give kids, along with their parents, the opportunity to try on glasses, purchase in-store, have frames shipped to their home nationwide or pick them up in person.
The frames for purchase will be smaller versions of Warby Parker’s existing favorites for adults. Available in two sizes—Jr. (ages 8 and up) and Jr. Jr. (ages 4-7)—prices will start at $95, including prescription lenses. Dave Gilboa, co-CEO and co-founder of Warby Parker, explains that their customers have been on the hunt for great glasses for their kids for years and the brand is excited to share this opportunity.
The scaled-down versions of popular frames, such as Wilkie, Lyle, Louise, Percey, Chamberlain and Daisy, will be available in several colors, including Peony, Eastern Bluebird Fade, Oxford Blue Crystal and Tea Rose Fade. Other than being smaller, the adult and kid versions are mostly the same in terms of construction and materials. The main difference between the adult and kid-sized glasses is that the kids’ glasses come with spring hinges to accommodate growth.
Each pair of Warby Parker children’s glasses purchased during the pilot will help the Pupils Project program, which provides free vision screenings, eye exams and glasses to underserved kids at New York City public schools.