Wellness Brand Makes A Game Out Of Taking Your Daily Vitamins

Wellness Brand Makes A Game Out Of Taking Your Daily Vitamins

The Care/of app lets customers order individualized vitamin packs, set reminders, track progress and earn rewards by taking them daily

Ivanha Paz
  • 29 january 2018

The trend to gamify mundane activities continues with a new service, Care/of, focused on making vitamin consumption a fun experience in which people want to actively take part. How? By making the process a challenge that can earn you rewards.

With the Care/of app, users can set reminders for taking vitamins and track the effects they have on their health. Getting into a particularly good streak (by not forgetting to take them) will let a customer score free vitamins and other perks. The service also focuses on personalizing the experience by recommending specific supplements based on a consumer’s needs and selling individual monthly packs tailored to their requirements.

A post shared by Care/of (@careofvitamins) on



More in Health


How Chatbots Are Helping Patients Seek Better Treatment

Healthcare providers are adopting chatbots to provide an accessible and efficient first touchpoint for patients

23 February 2018

Lyft Offers Non-Emergency Rides For Patients In Need

The ridesharing service is starting a six-month trial with Hitch Health to identify patients in need of transportation help and offer them rides

22 February 2018

The Latest


A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017
No search results found.