Wellness Brand Makes A Game Out Of Taking Your Daily Vitamins
The Care/of app lets customers order individualized vitamin packs, set reminders, track progress and earn rewards by taking them daily
The trend to gamify mundane activities continues with a new service, Care/of, focused on making vitamin consumption a fun experience in which people want to actively take part. How? By making the process a challenge that can earn you rewards.
With the Care/of app, users can set reminders for taking vitamins and track the effects they have on their health. Getting into a particularly good streak (by not forgetting to take them) will let a customer score free vitamins and other perks. The service also focuses on personalizing the experience by recommending specific supplements based on a consumer’s needs and selling individual monthly packs tailored to their requirements.