The popular messaging service is now aiming to help small businesses communicate with their customers

WhatsApp is about to tap into its huge business market potential with the new WhatsApp Business app, which lets businesses create company profiles and access specific messaging tools. The messaging app is already popular for business-related matters in countries like Mexico and Italy, which is probably why the service launched there first, as well as Indonesia, the U.S and the U.K., before its planned worldwide release.

Eventually, WhatsApp plans to charge large corporations for its software, but to start it is targeting small business owners to get a foot in the door. The new app has been in use during its pilot phase since September of last year, verifying business accounts who get a green check mark if they’re authentic. Some of the tools it provides include quick replies, automated messaging and access to messaging metrics.

Its official release was on January 18. The app is now available for free on Android in all the countries mentioned above. The company has not said when it plans to expand to iOS.

WhatsApp Business


Lead Image: Smartphone Whatsapp application, Nadir Keklik via Shutterstock

WhatsApp is about to tap into its huge business market potential with the new WhatsApp Business app, which lets businesses create company profiles and access specific messaging tools. The messaging app is already popular for business-related matters in countries like Mexico and Italy, which is probably why the service launched there first, as well as Indonesia, the U.S and the U.K., before its planned worldwide release.

Eventually, WhatsApp plans to charge large corporations for its software, but to start it is targeting small business owners to get a foot in the door. The new app has been in use during its pilot phase since September of last year, verifying business accounts who get a green check mark if they’re authentic. Some of the tools it provides include quick replies, automated messaging and access to messaging metrics.