Customers at the London pop-up can try on clothes to be shipped home and get product recommendations from interactive mirrors

Zara is attempting to elevate the customer experience with a technology-enhanced concept store in London's Westfield Stratford shopping center. The 2,152-square-foot pop-up focuses on a service where shoppers can try on the clothes they like in store, pay for them online and have the clothes delivered to their homes.

The tech-enhanced space is designed to help customers to shop and pay for their purchases quickly. The fitting rooms have interactive mirrors that make recommendations based on the items the customer is trying on, acting like a personal shopper. Once customers are ready to purchase an item, they won't have to wait in line. All payments in the store are done entirely through Bluetooth, apps or a self-scanning cash register. Customers will have the choice of receiving their items the same day, if ordered before 2 p.m., or having the purchase shipped to their home.

The pop-up store will be open until the end of May while Zara's London flagship store is being renovated. The new flagship will be twice the size of the old one and feature an area for online orders where customers can pick up their purchases without needing help from employees, thanks to an automated warehouse behind the store. Customers will be able to scan a QR code or provide a pin number to activate the warehouse to retrieve their purchases. The front of the store will feature a glass wall with sensors that will project clothing collections when individuals approach the store.

Zara

Zara is attempting to elevate the customer experience with a technology-enhanced concept store in London's Westfield Stratford shopping center. The 2,152-square-foot pop-up focuses on a service where shoppers can try on the clothes they like in store, pay for them online and have the clothes delivered to their homes.

The tech-enhanced space is designed to help customers to shop and pay for their purchases quickly. The fitting rooms have interactive mirrors that make recommendations based on the items the customer is trying on, acting like a personal shopper. Once customers are ready to purchase an item, they won't have to wait in line. All payments in the store are done entirely through Bluetooth, apps or a self-scanning cash register. Customers will have the choice of receiving their items the same day, if ordered before 2 p.m., or having the purchase shipped to their home.