The retailer is adopting QR codes in a bid to better link its physical and digital shopping spaces

Amazon is taking advantage of QR code technology with SmileCodes. The retailer tested the codes on Amazon Lockers to automatically assign users a temporary box. According to TechCrunch, Amazon will use them to let customers unlock special discounts, starting with Seventeen and Cosmopolitan magazines this month.

At the heart of every SmileCode is the company’s smile logo. To unlock content using the SmileCodes, shoppers may use the camera scan option on their smartphones.

The QR code program comes as the e-commerce giant is trying to break into a more material presence. Amazon Go, the cashierless convenience store, is one of the retailer’s bigger experiments.

Amazon


Lead Image: Line of people waiting to enter the Amazon Go store, PeterVandenbelt via Shutterstock

Amazon is taking advantage of QR code technology with SmileCodes. The retailer tested the codes on Amazon Lockers to automatically assign users a temporary box. According to TechCrunch, Amazon will use them to let customers unlock special discounts, starting with Seventeen and Cosmopolitan magazines this month.

At the heart of every SmileCode is the company’s smile logo. To unlock content using the SmileCodes, shoppers may use the camera scan option on their smartphones.

Amazon is experimenting with its own QR code style “SmileCodes” https://t.co/j44LoyU6xh pic.twitter.com/Y7C98oPzf8