Anti-Energy Drink Promotes A Better Night’s Rest
This new beverage claims it will help consumers sleep with a formula of minerals that have been found to promote melatonin production and relaxation
Anyone looking for a product to keep them awake will find most supermarkets contain a plethora of caffeinated beverages available to do just that. A new drink called Som wants to do the opposite and is formulated to provide a good night’s rest—an anti-energy drink, of sorts.
The beverage contains minerals and chemicals that have been found to promote sleep, such as magnesium, which aids in the body’s natural production of melatonin. Som contains no sugar, gluten or dairy, making it acceptable for vegans to have. Som advises consumers to drink the beverage about 30 minutes before going to bed, giving the body enough time to relax and get ready to fall asleep.
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Jared is partner at Pioneer Fund, a a venture fund that pools capital and expertise from 170+ Y Combinator alumni to make diversified investments in select YC companies. He is also founder and CEO of Crowd Med, a company that has raised over $4M in venture capital to date from several top-tier Silicon Valley venture funds to solve difficult medical cases.