Augmented Reality Adds Outer Space Scenery To NYC Rock Concert
For the band Starset, adding an AR element to live performance seemed natural for fans who were already holding up their phones
The NYC band Starset, along with Juniper Jones, threw an “other-worldly” concert with augmented reality elements to enhance the experience. Concert-goers were instructed to download the Starset app, and when the time came a countdown began on each of their phones, signaling it was time to start.
“We created a fully interactive immersive experience, something that plays out throughout the tour and integrates within the app,” Juniper Jones CEO Kevin Robinson told PSFK. The app, while still in development, can also be used at home to buy Starship merchandise.