Audi Lets Shoppers Turn Any Space Into A Virtual Showroom

Audi Lets Shoppers Turn Any Space Into A Virtual Showroom

The auto brand released a new augmented reality app that allows users to build test tracks and see an actual-size or mini model of the Audi Quattro

Ivanha Paz
  • 19 february 2018

Audi introduced a new AR app this month that lets users see just how one of four Audi Quattro models would look in their personal garage. By scanning a room in their home with their smartphones, shoppers can look through the screen to see a true representation of the car in their space, or if they would prefer, in miniature.

Perhaps the most interesting feature is that the app also allows users to create their own test track and see how the cars perform.

We’ve recently seen several examples of actual size representations of products being represented through augmented reality. For example, IKEA has also been using AR to let people preview how furniture would look inside their homes.


+AR & VR
+augmented reality

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.