Audi Lets Shoppers Turn Any Space Into A Virtual Showroom
The auto brand released a new augmented reality app that allows users to build test tracks and see an actual-size or mini model of the Audi Quattro
Audi introduced a new AR app this month that lets users see just how one of four Audi Quattro models would look in their personal garage. By scanning a room in their home with their smartphones, shoppers can look through the screen to see a true representation of the car in their space, or if they would prefer, in miniature.
Perhaps the most interesting feature is that the app also allows users to create their own test track and see how the cars perform.
We’ve recently seen several examples of actual size representations of products being represented through augmented reality. For example, IKEA has also been using AR to let people preview how furniture would look inside their homes.
Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.
Howard is the Founder and Creative Director of YourStudio, Howard Sullivan has come in contact with the some of the world’s most iconic brands in air travel, retail, and hospitality designing interiors across the globe, from London and New York to Australia and Asia. When Howard is not inspiring the young minds of the Royal College of Art as a guest lecturer or reporting on “the importance of origins” and Milan Design Trends of 2013, Howard can be found traveling dipping into new galleries and interesting shops and cafes soaking up whatever new experiences find him there.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.