Autonomous Produce Van Could Deliver Fruits and Vegetables On Demand
Robomart aims to become world's first self-driving produce stand
In the not so distant future, fresh produce may freely roam city streets in fancy autonomous vans. Robomart is a concept to take the urban produce cart into the 21st century. The idea behind the service is akin to Uber meets Fresh Direct. Robomart has developed plans for an autonomous van stocked with vegetables and fruit that could drive itself to customers.
Robomart cites a study from shopper behavior specialists Kantar Worldpanel that found that even though 60% of all groceries sold are fresh produce, less than 5% are bought online. They found customers want to select their own produce and aren’t as trusting of delivery services to pick it for them. Robomart is way to offer the convenience of delivery without taking away people’s ability to select the produce they want.
A Robomart van can be hailed through an app. Once it arrives, the doors open and a customer can shop the selection inside. The van tracks what is taken, charges the customer’s account and sends a receipt. Robomart has already completed a prototype and is in the process of building a test fleet to use in a commercial pilot program in the San Francisco Bay Area.
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Deena Varshavskaya is the founder and CEO of Wanelo (“wah-nee-lo,” from Want, Need, Love), the world’s largest mall, curated by people. Millions of shoppers use Wanelo to discover and buy from over 20 million products and over 350,000 stores, which include big brands and independent boutiques and sellers you’ve never heard of, all in one place on your phone. Deena started Wanelo after being frustrated with shopping in traditional malls. Her personal style didn’t fit a simple category, and she wanted to shop in more unique places. She decided to create a social network that would make it easy to discover amazing stores and products from anywhere online. Deena worked on Wanelo for more than two years using her personal savings to build the site and attract its first users. In 2011, she moved to San Francisco, and she launched Wanelo in 2012 after receiving 40 investor rejections before finally closing her first round of funding. Deena has been named one of the "Most Intriguing Entrepreneurs" for two years in a row by Goldman Sachs and was recognized by Forbes as one of "The Power Women Who Are Reinventing The Way You Shop Fashion Online." She has also been highlighted in Fast Company’s "Most Creative People in Business" list and is named as one of 15 “up-and-comers to keep an eye on” in Vanity Fair’s "Next Establishment" list. The National Retail Federation recently recognized Deena as an “Influencer” reshaping the retail industry. Originally from Siberia, Deena moved to the U.S. at the age of 16 and dropped out of Cornell University two classes short of graduating. She currently lives in San Francisco and can be followed on Wanelo, Twitter and Instagram at @siberianfruit. Check out her exclusive interview with PSFK & HP/HP Matter here!
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.