How Brands Are Using Machine Learning To Customize Content

How Brands Are Using Machine Learning To Customize Content
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Machine learning can help content creators monitor and personalize material, from comment forums to AI-generated music

PSFK
  • 12 february 2018

An increasing number of brands are turning to artificial intelligence capabilities such as machine learning to augment their marketing strategies. Computer programs that can access data, analyze it and use it to learn are helping companies improve personalization, productivity and performance for users.

PSFK researchers took a closer look at how marketers are using AI to customize brand storytelling and generate messages for audiences:

Alphabet 
Software from Google’s parent Alphabet​ relies on​ ​machine​ ​learning​ ​algorithms​ ​to​ ​sift​ ​through​ ​digital​ ​site​ ​comments​ ​and identify​ ​abusive​ ​or​ ​defamatory​ ​comments.​ ​The​ ​program​ ​is​ ​employed​ ​by​ ​human moderators​ ​to​ ​enable​ ​faster​ ​identification​ ​at​ ​scale,​ ​turning​ ​comment​ ​sections​ ​into​ ​areas​ ​to facilitate​ ​positive​ ​conversation​ ​or​ ​discourse.

Magenta 
Google’s​ ​Magenta​ ​is​ ​a​ ​research​ ​project​ ​that​ ​aims​ ​to​ ​advance​ ​machine​ ​learning​ ​arts​ ​by designing​ ​algorithms​ ​that​ ​can​ ​be​ ​programmed​ ​to​ ​generate​ ​art​ ​and​ ​music.​ ​Magenta develops​ ​algorithms​ ​that​ ​can​ ​be​ ​used​ ​by​ ​other​ ​AI​ ​platforms​ ​to​ ​autonomously​ ​create content​ ​or​ ​support​ ​human​ ​musicians​ ​to​ ​craft​ ​pieces​ ​alongside​ ​AI​ ​collaborators.

These examples show how machine learning can play a role in content. Algorithms can generate a range of creative materials for brands, including songs, images, videos and drawings. For more insights, check out our recent research paper, Evolved Brand Marketing & AI Toolkits.


Lead Image: Mark Cruz | Unsplash

An increasing number of brands are turning to artificial intelligence capabilities such as machine learning to augment their marketing strategies. Computer programs that can access data, analyze it and use it to learn are helping companies improve personalization, productivity and performance for users.

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+AI
+alphabet
+artificial intelligence
+Brand Introduction
+chat a researcher
+content marketing
+Google
+machine learning
+Market Research
+Media & Publishing
+Media & Publishing
+Music
+technology

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