Buzzfeed Is Selling Glad Products Through Its Recipe Videos

Buzzfeed Is Selling Glad Products Through Its Recipe Videos

The sponsored content on Tasty makes it easy for viewers to buy the product with a simple tap

Ivanha Paz
  • 16 february 2018

A champion of sponsored content, Buzzfeed’s food vertical Tasty partnered with Glad to make shoppable videos of Glad products—specifically the Press’n Seal.

Glad Press’n Seal began its starring role in two recipe videos released on February 1 in the Tasty app: a honey-sriracha roasted chicken and breakfast chicken hash recipe. If users like what they see, they can easily click on the product in the video and be taken to where they can make their purchase.

Tying e-commerce directly to content marketing is one of the best ways to streamline sales, and if anyone can lead the way, it’s Buzzfeed.


Lead Image: Tasty via Facebook

+Media & Publishing
+shoppable video

More in Food


How Brands Are Celebrating Their Retrospectives As A Marketing Exercise

Companies are celebrating their differences and their histories as a distinctive form of ad campaign

21 February 2018

Podcast: How Human Trends Have Migrated To The Pet Business

Petrics CEO Ed Hall discusses how wellness and fitness tracking trends among humans are influencing products and services for pets

20 February 2018

The Latest


A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City
Retail, Customer Service, Fashion

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017
No search results found.