ClassPass Expands Into Beauty And Wellness
The fitness class booking platform is beginning to give its subscribers the ability to book facials, acupuncture and more
Fitness class app ClassPass changed how people schedule workouts by letting consumers avoid gym fees and getting locked into a single studio or center. Now the company is looking to apply that same model to new beauty and wellness categories. A pilot program will allow users to book massages, facials, cryotherapy, float spas, infrared saunas, acupuncture and more through the app. These options will only be available to some users in New York City starting this week as a test run of the program.
“Expanding into wellness has been on our radar for some time,” Fritz Lanman, ClassPass CEO, said in a statement. “Our users are a health-conscious group looking to discover high-quality experiences at the best possible value. They crave more than just physical fitness and as trailblazers in the space, it’s our role to create an inclusive business model that encompasses wellness while continuing to introduce users to new experiences.”
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Melissa Gonzalez is the CEO and Founder of The Lionesque Group, which has produced over 100 pop-up retail experiences in New York City, LA, Austin, Puerto Rico and The Hamptons. The Lionesque Group guides clients throughout the entire lifecycle of the pop-up experience. Melissa is a regular guest on ABC News Radio where she discusses retail and marketing trends. She is also the author of The Pop-Up Paradigm: Building Human Connections in a Digital Age.