ClassPass Expands Into Beauty And Wellness

ClassPass Expands Into Beauty And Wellness

The fitness class booking platform is beginning to give its subscribers the ability to book facials, acupuncture and more

Sara Roncero-Menendez
  • 23 february 2018

Fitness class app ClassPass changed how people schedule workouts by letting consumers avoid gym fees and getting locked into a single studio or center. Now the company is looking to apply that same model to new beauty and wellness categories. A pilot program will allow users to book massages, facials, cryotherapy, float spas, infrared saunas, acupuncture and more through the app. These options will only be available to some users in New York City starting this week as a test run of the program.

“Expanding into wellness has been on our radar for some time,” Fritz Lanman, ClassPass CEO, said in a statement. “Our users are a health-conscious group looking to discover high-quality experiences at the best possible value. They crave more than just physical fitness and as trailblazers in the space, it’s our role to create an inclusive business model that encompasses wellness while continuing to introduce users to new experiences.”



More in beauty


Shiseido Reinvents Signature Store As A High-End Salon Experience

The cosmetics brand's flagship store in Tokyo provides a range of beauty services in sleek spaces, in addition to a cafe, art gallery and photo studio

21 March 2018

Beauty Startup Makes Clean Cosmetics A Little More Mainstream

W3LL People is planning to use new round of investment funds to increase accessibility, without losing its artisan quality

21 March 2018

The Latest


Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.

May 18, 2018 | New York City

Melissa Gonzalez is the CEO and Founder of The Lionesque Group, which has produced over 100 pop-up retail experiences in New York City, LA, Austin, Puerto Rico and The Hamptons. The Lionesque Group guides clients throughout the entire lifecycle of the pop-up experience. Melissa is a regular guest on ABC News Radio where she discusses retail and marketing trends. She is also the author of The Pop-Up Paradigm: Building Human Connections in a Digital Age.


At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

September 27, 2017
No search results found.