Why Consumers Soundly Rejected The Idea Of Doritos For Women

Why Consumers Soundly Rejected The Idea Of Doritos For Women
Advertising

While crunch-less Doritos could come in handy when trying to sneak a snack, gendering its marketing is probably not the best approach

Ivanha Paz
  • 8 february 2018

This week, news outlets began reporting that American snack corporation PepsiCo compared women’s and men’s consuming habits, and concluded that while men like to lick their fingers and pour leftover crumbs from the bottom of the bag into their mouths, women don’t like to do so—or at least not in public. Rumors swirled that the company was developing a new kind of Doritos with less crunch and fewer crumbs just for women, spurred by comments PepsiCo CEO Indra Nooyi made in a podcast interview.

The internet quickly reacted with ridicule for gender-specific snack, and PepsiCo stepped in to set the record straight. The company released a statement saying, “The reporting on a specific Doritos product for female consumers is inaccurate. We already have Doritos for women—they’re called Doritos, and they’re enjoyed by millions of people every day. At the same time, we know needs and preferences continue to evolve and we’re always looking for new ways to engage and delight our consumers.”

PepsiCo


Lead Image: Daniel Lee | CC

This week, news outlets began reporting that American snack corporation PepsiCo compared women’s and men’s consuming habits, and concluded that while men like to lick their fingers and pour leftover crumbs from the bottom of the bag into their mouths, women don’t like to do so—or at least not in public. Rumors swirled that the company was developing a new kind of Doritos with less crunch and fewer crumbs just for women, spurred by comments PepsiCo CEO Indra Nooyi made in a podcast interview.

+advertising
+Brand Introduction
+consumer goods
+doritos
+Food
+gender
+pepsi
+Pepsico

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