Converse Opened A ‘One Star’ Hotel In London For Just Two Days

Converse Opened A ‘One Star’ Hotel In London For Just Two Days
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The shoe brand's pop-up will treat guests to curated rooms and exclusive sneakers, no reservations required

Emma Hutchings
  • 16 february 2018

This weekend Converse is opening a hotel for just two days, complete with exclusive sneakers on each floor and rooms curated by influencers. The One Star Hotel in London’s Shoreditch neighborhood celebrates the launch of Converse’s One Star collection. Open on February 16 and 17, the hotel doesn’t require reservations and offers “the freshest sounds, style and sneakers served with a smile.”

There are five floors of exclusive sneaker drops to explore along with rooms curated by A$AP Nast, Yung Lean & MadeMe and a series of special hotel guests. It also boasts loud neighbors and zero sleep, staff with attitude and all-nighters in shoebox rooms. You can check out the One Star Hotel in the video below:

Converse

This weekend Converse is opening a hotel for just two days, complete with exclusive sneakers on each floor and rooms curated by influencers. The One Star Hotel in London’s Shoreditch neighborhood celebrates the launch of Converse’s One Star collection. Open on February 16 and 17, the hotel doesn’t require reservations and offers “the freshest sounds, style and sneakers served with a smile.”

+advertising
+converse
+Europe
+experiential marketing
+Experiential Marketing
+Fashion
+fashion / apparel
+fitness / sport
+hospitality
+hotel
+pop-ups
+technology
+UK

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