Sector investor David Cunningham describes the trends that he sees leading the pet industry

As our living arrangements evolve, so do the relationships that we have with the animals we bring in to our homes. PSFK founder and editor-in-chief Piers Fawkes recently ran a podcast that explores how the trends impacting human lives are also influencing the pet space. To get some context around pet trends, he spoke to David Cunningham of VisioCap, an investment firm that specializes in the sector.

David: Today, pets are clearly an accepted member of the family. The way people live with pets is very similar to how they would treat a family member.

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