‘Emotyping’ Sensor Reads Consumer Emotions

‘Emotyping’ Sensor Reads Consumer Emotions
Advertising

MIT startup mPath developed technology to track consumer feelings and attention, which can be hard to quantify by other means

Sara Roncero-Menendez
  • 7 february 2018

Emotions, as any scientist will tell you, are hard to measure and quantify because of their subjective nature. MIT startup mPath is looking to improve its graphing of people’s reactions and feelings of frustration, boredom and stress through “emotoyping.”

The company uses its MOXO sensor in order to track engagement, especially when it comes to children, who have trouble articulating how they feel. The sensor provides the opportunity to measure people’s subconscious, emotional reactions and provide more accuracy than found in focus group surveys.

The MOXO sensor also has uses beyond marketing. According to the Internet of Business, mPath found that children are more engaged in reading if they are given dessert beforehand, as opposed to being offered dessert as a reward.

mPath

Emotions, as any scientist will tell you, are hard to measure and quantify because of their subjective nature. MIT startup mPath is looking to improve its graphing of people’s reactions and feelings of frustration, boredom and stress through “emotoyping.”

+Brand Introduction
+children
+Market Research
+Marketing
+MIT
+technology

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.