Fashion Subscription Box Is Branching Out In China With The Help Of WeChat
Le Tote, a clothing rental service, plans to expand its operations through a China branch geared toward luxury brand consumers
Fashion boxes have become all the rage in the United States, but now subscription service Le Tote is looking to enter a new market: China. The service is hoping to reach consumers in China’s budding luxury retail market by launching a beta program on WeChat. They even appointed a Le Tote China CEO, Clement Tang, formerly the executive director and president of Belle International.
Le Tote in China will work the same way in the U.S.: subscribers receive clothing and accessories tailored to their tastes, but instead of buying the items, they wear them for as long as they like before returning them. Once returned, items are cleaned and inspected before taking up residence in someone else’s closet. Le Tote China is still finalizing its list of partners, but the U.S. branch works with 200 brands. The service with have an initial 3,000 “founding members” while everyone else will get a spot on a waitlist until the service opens up to all subscribers in May 2018.
A conference celebrating innovation in brand experience, retail experience and consumer culture.