Franchise blends design and basketball to create a rich reading experience for fans of both cultures

Franchise, a biannual publication launched in 2016, has a fresh take on sports journalism. The magazine shines a light on the artsy aspects of basketball with vibrant illustrations, unusual interviews with both ballers and designers, and features on music and design collectives.

Franchise was started by Apple Music’s electronic music editor Justin Montag, who serves as its editor-in-chief. Montag wanted to create a new niche market where art and basketball collide, and design fanatics and basketball enthusiasts—and those who qualify for both—can obtain value.

The Franchise team focuses heavily on design, from the printing process to its eye-catching illustrations. Delving into an issue is supposed to be a rich experience that readers can keep enjoying long past the usual life span of a regular magazine. The print publication already has four issues, with a fifth one due for release this spring.

Franchise


Lead Image: Franchise via Facebook

Franchise, a biannual publication launched in 2016, has a fresh take on sports journalism. The magazine shines a light on the artsy aspects of basketball with vibrant illustrations, unusual interviews with both ballers and designers, and features on music and design collectives.

Franchise was started by Apple Music’s electronic music editor Justin Montag, who serves as its editor-in-chief. Montag wanted to create a new niche market where art and basketball collide, and design fanatics and basketball enthusiasts—and those who qualify for both—can obtain value.