Using an algorithm, Freda subscription service is able to learn about the specific user and determine the next delivery date based on their cycle

Freda, a UK subscription service that delivers eco-friendly menstruation products, is using artificial intelligence instead of the usual monthly delivery model to provide its goods. With AI, Freda is able to determine exactly when a user will need the products over time, since monthly cycles can fluctuate and change.

Using an algorithm, the platform is able to learn about the specific user and determine the next delivery right on time, basing it on where they are in their cycle instead of just shipping it every 28 days. Freda also donates a part of its earnings to menstruation initiatives aimed at providing these products to women living in poverty, such as A Bloody Good Cause and Bloody Good Period.

Freda

Freda, a UK subscription service that delivers eco-friendly menstruation products, is using artificial intelligence instead of the usual monthly delivery model to provide its goods. With AI, Freda is able to determine exactly when a user will need the products over time, since monthly cycles can fluctuate and change.

Using an algorithm, the platform is able to learn about the specific user and determine the next delivery right on time, basing it on where they are in their cycle instead of just shipping it every 28 days. Freda also donates a part of its earnings to menstruation initiatives aimed at providing these products to women living in poverty, such as A Bloody Good Cause and Bloody Good Period.