How Game Developers Are Building Out Player Support
Gaming brands are introducing AI, cryptocurrency and online communities to support and engage players
Brands are adopting new technologies to expand their role in the gaming experience. Some companies are developing AI assistants that support gamers, while others are implementing cryptocurrency for purchasing collectibles, digital goods and in-game experiences.
PSFK explored some of the tech integrations and auxiliary platforms offering fans new ways to interact with games:
Bungie and Activision
Bungie and Activision launched the Destiny 2 Ghost skill for Alexa devices, the first integrated voice companion in a live gaming experience. The Destiny 2 Ghost skill, which is available for free for Alexa users, creates new ways to interact with the Destiny 2 game by giving players recommendations for what to play next based on their current progress, interact with friends in their clan, easily equip different gear and learn more about the world of Destiny 2 just by asking.
Wizards of the Coast and social gaming firm Curse are launching a website and app called D&D Beyond, a digital companion for the Dungeons & Dragons tabletop game. D&D Beyond aims to take care of all the fine print and number crunching, leaving players free to focus on crafting a good story. It will mostly consist of a compendium of the rules and world information from D&D’s fifth edition, broken down into sections like “spells” and “monsters” that can be either browsed in a list or searched, with plenty of filters to narrow down the exact information required.
— D&D Beyond (@DnDBeyond) January 31, 2018
Veltyco, which provides online marketing services to gaming companies, is planning to offer its customers a crypto wallet that can be used across the platforms of all of Veltyco’s partners. This gives customers access to each platform without having to make separate deposits, in addition to enabling Veltyco to cross-sell the different platforms to its customer base.
Quidd is an online marketplace where users can purchase and trade rare digital goods, like stickers, GIFs, and 3D toys. Users download the free Quidd app (available on iOS and Android), create a profile and start purchasing digital goods. Users can then interact among themselves by chatting and trading goods. While the majority of activity takes place on the Quidd platform, where users buy, trade, collect and showcase their items, outside of the app users can share stickers on iMessage chat. Quidd also partners with media and entertainment companies to propose an extensive catalog of digital goods, and has hosted more than five million trades involving a total of 60 million individual items by partnering with HBO Global Licensing and Marvel Entertainment.
As gaming evolves, companies are looking into new ways to leverage technologies that can build engagement and motivate fans. For more on this topic, check out our recent research paper, Building the Next Gaming Experience.
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Joyce is the co-founder and executive director of Stellar.org, a nonprofit that supports the open Stellar financial network, designed to catalyze low-cost development of financial services such as savings, lending, and remittances. Stellar.org aims to expand financial services to unbanked people by connecting isolated financial systems, spreading financial literacy, and enabling product solutions at the local level. Joyce graduated from Cornell University, followed by graduate school at Harvard and Columbia Law School. She started her career as an attorney at WilmerHale and Shearman & Sterling. She also worked pro bono at Sanctuary for Families and the Innocence Project and later became a VC at Freestyle Capital. In addition to her current roles, she is also a director’s fellow at the MIT Media Lab and sits on the board of non-profit organization Literacy Bridge.