The company is jumping on the digital currency bandwagon with Atari Token, which can be used by customers to purchase games, movies and more

Gaming brand Atari has announced that it will release its own cryptocurrency, the Atari Token. After revealing its partnership with IT company Infinity Networks to create the digital currency, Atari saw shares of its stock rise by 60%, an increase which substantiates the brand’s claim to be strengthening its business by venturing into blockchain technology.

Consumers can use the Atari Tokens when they purchase any form of digital entertainment from the brand, like movies or video games, while a second currency called Pong Token will be for use exclusively on new casino platform that the company is launching later this year.

Atari


Lead Image: Vintage arcade games via Shutterstock

Gaming brand Atari has announced that it will release its own cryptocurrency, the Atari Token. After revealing its partnership with IT company Infinity Networks to create the digital currency, Atari saw shares of its stock rise by 60%, an increase which substantiates the brand’s claim to be strengthening its business by venturing into blockchain technology.

Consumers can use the Atari Tokens when they purchase any form of digital entertainment from the brand, like movies or video games, while a second currency called Pong Token will be for use exclusively on new casino platform that the company is launching later this year.