New and established brands have access to a staffed brick-and-mortar location in a prime New York location for a monthly subscription

Good Goods, a retail space in New York’s SoHo, is approaching brick-and-mortar business with a collaborative model for shared urban spaces. The company offers emerging and established brands a staffed retail location in which to sell their goods, for a monthly subscription.

“Our vision for Good Goods is a shared network of spaces that function as a collaborative retail laboratory that generates insights around the future of retail in urban settings, beginning with retail environments and eventually moving into co-working communities, production spaces, and living spaces,” Good Goods writes on its website.

The company launched its first location last October at 121 Prince Street, where it showcases unique brands and hosts events. Good Goods also provides member brands with insights and analytics from in-store technology, as well as thought leadership on how to better the retail experience.

Founders Eric Ho and Rosa Ng built the concept knowing that it’s not about competing with e-commerce, but about making physical retail an alternative to address other needs. It also gives beginners a platform for selling products and growing a business, without the costs and know-how required to set up their own space.

Good Goods

Good Goods, a retail space in New York’s SoHo, is approaching brick-and-mortar business with a collaborative model for shared urban spaces. The company offers emerging and established brands a staffed retail location in which to sell their goods, for a monthly subscription.

“Our vision for Good Goods is a shared network of spaces that function as a collaborative retail laboratory that generates insights around the future of retail in urban settings, beginning with retail environments and eventually moving into co-working communities, production spaces, and living spaces,” Good Goods writes on its website.