Inboxes are about to get smarter with this new offshoot of the tech giant's AMP project

Google is set to introduce emails that can alter and update themselves. The tech company’s new software would not only allow messages to continually refresh to reflect the latest changes, but also would permit greater interactivity: for instance, users could fill out surveys without leaving an email or review close-ups of products without opening a new tab or browser.

This new capability is an extension of Google’s accelerated mobile page (AMP) project, an open-source technology designed to optimize the performance of web content and advertisements, such as the speed at which pages load and refresh. For the moment, the automatic update feature is designed for businesses that send out bulk emails rather than individuals emailing back and forth. This is the first time, however, that AMP technology has been applied in an area outside of mobile web pages, an exciting development for email UX.

Google


Lead Image: Gmail interface via Shutterstock

Google is set to introduce emails that can alter and update themselves. The tech company’s new software would not only allow messages to continually refresh to reflect the latest changes, but also would permit greater interactivity: for instance, users could fill out surveys without leaving an email or review close-ups of products without opening a new tab or browser.

This new capability is an extension of Google’s accelerated mobile page (AMP) project, an open-source technology designed to optimize the performance of web content and advertisements, such as the speed at which pages load and refresh. For the moment, the automatic update feature is designed for businesses that send out bulk emails rather than individuals emailing back and forth. This is the first time, however, that AMP technology has been applied in an area outside of mobile web pages, an exciting development for email UX.