In Brief

Vetements collected unwanted clothing and piled it up in Harrods London store to represent the environmental cost of fast fashion

Harrods department store is a popular London tourist destination for its glamorous window displays. However, right now, passersby will notice a huge disorderly mountain of used clothes. An idea from fashion brand Vetements, the whole point is to draw attention to the wastefulness of the fashion industry, which is the second largest polluter in the world after oil. To execute this initiative, Vetements got employees and customers to bring unwanted clothes, and the windows quickly filled up.

The display is meant to show people how little it takes to be wasteful and how fast fashion wreaks havoc. There are also screens that display images of actual landfills full of clothes and of clothes being burned.

At the end of this initiative, the clothes will be sold to benefit a charity that works to prevent child abuse and, hopefully, people will think twice before their next purchase.

Harrods | Vetements


Lead Image: Harrods via Twitter

Harrods department store is a popular London tourist destination for its glamorous window displays. However, right now, passersby will notice a huge disorderly mountain of used clothes. An idea from fashion brand Vetements, the whole point is to draw attention to the wastefulness of the fashion industry, which is the second largest polluter in the world after oil. To execute this initiative, Vetements got employees and customers to bring unwanted clothes, and the windows quickly filled up.

The display is meant to show people how little it takes to be wasteful and how fast fashion wreaks havoc. There are also screens that display images of actual landfills full of clothes and of clothes being burned.