Hot Wheels Uses AR To Add Virtual Gaming To Physical Play

Hot Wheels Uses AR To Add Virtual Gaming To Physical Play
Gaming & Play

Augmoto is a new racing platform with a physical track set and augmented reality app

Emma Hutchings
  • 21 february 2018

Toy car brand Hot Wheels is launching a new racing platform that uses augmented reality to bring video game play to life. Augmoto is a physical track set that includes two 1:64 scale electric cars.

Players use a smart device to race and battle opponents, gaining an attack every time they go through the loop and then throwing it. When a player gets attacked, they have to go to the pit stop and complete an AR-powered mini game to get back in the race. The free app offers video game play with visual tutorials to help set up the race, along with tracks stats and achievements.

Hot Wheels

Lead Image: Mattel

+AR & VR
+augmented reality
+consumer goods
+Gaming & Play
+Hot Wheels

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