Hot Wheels Uses AR To Add Virtual Gaming To Physical Play
Augmoto is a new racing platform with a physical track set and augmented reality app
Toy car brand Hot Wheels is launching a new racing platform that uses augmented reality to bring video game play to life. Augmoto is a physical track set that includes two 1:64 scale electric cars.
Players use a smart device to race and battle opponents, gaining an attack every time they go through the loop and then throwing it. When a player gets attacked, they have to go to the pit stop and complete an AR-powered mini game to get back in the race. The free app offers video game play with visual tutorials to help set up the race, along with tracks stats and achievements.
Lead Image: Mattel
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Ayah is the founder and CEO of littleBits, an open source library of electronic modules that snap together with tiny magnets for prototyping, learning, and fun. Using step-by-step instructions, littleBits offers easy to follow DIY electronics kits consisting of tiny circuit boards engineered to be combined in order to perform custom functions. Named as one of CNN’s Top 10 Emerging Startups to Watch, littleBits won Ayah a spot on Fast Company’s 100 Most Creative People and Popular Mechanic’s 25 Makers Who Are Reinventing the American Dream. She is also an alumna of MIT Media Lab and a TED Senior Fellow.